BUILD IT RIGHT · 90-DAY 1:1 COACHING PROGRAM
Your idea has evidence. Now it needs a plan
You tested
the idea.
Let’s build it.
Build it in the right order, in 90 days, with someone telling you what comes next.
Weekly 1:1 guidance to turn your tested idea into an offer people can actually buy.
$1,790 founding rate · Payment plan available
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12 weekly calls · you build between them · launch by day 90
A real business. Built around your life.
Your Findings Report said BUILD or MODIFY.
So now what?
THE PART AFTER "YES"
Build It Right fixes the order.
You have a verdict, a market, and a real problem people will pay to solve. And in front of you sits a wall of decisions: what to make first, what to charge, what tech, what to say, where to sell it, what order any of it goes in.
This is where most women lose the year. They build the pieces in the wrong sequence and run out of energy before anything is sellable.
You build the website before you know what you’re selling. You price the offer before you know what it costs you to deliver. You post content with nowhere for it to go. Ten months later there’s a lot of work behind you and nothing anyone can buy.
WHAT IT IS
Twelve weeks.
A clear next step every week.
Ninety days of 1:1 guidance where I tell you what to build, in what sequence, and you go build it.
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01
03
02
We work it out.
You bring where you are. I explain the next piece, how to make it, and what “done” looks like.
You build the piece.
You work on it that week. If you get stuck on a Tuesday, you have someone to ask.
We check & adjust.
Next call, we review what you made, fix what’s off, and move to the next piece.
WHAT EXISTS ON DAY 90
Somethingpeople buy
An offer you can describe in one sentence, priced, with a delivery process you can actually run.
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A sales page for it that says the right things in the right order.
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A working payment link so that money can reach you.
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An email list with a live opt-in and something worth signing up for.
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A content plan sized to your real energy, with the AI systems that make it doable on a bad week.
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A launch you have already run, with real people you asked for money, while I’m still on the calls with you.
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These are the goals we work toward. Your pace and results depend on your situation, market, and effort. Revenue isn’t guaranteed, and some clients may need longer to launch.
✓
✓
✓
✓
✓
✓
THE THREE PHASES
One thing builds
on the next.
The order matters. Here’s how your 90 days take shape.
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01
DAYS 1-30
The Foundation
Who exactly you serve and what problem you solve for them. Positioning, message, and the words that make a stranger get it in five seconds.
Your business basics: how you take payment, which local requirements need professional advice, which tools you need, and which ones you can skip for a year.
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02
DAYS 31-60
The Offer
What you sell, what’s inside it, what it costs, and how you deliver it without wrecking yourself. Your sales page. The path from “never heard of you” to “paid.”
This is the month that decides whether the business has a workable way to earn.
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03
DAYS 61-90
The Launch
Your content plan and AI systems. Your sales process. Your launch plan, and then the launch itself.
You sell while I’m still with you, so we fix what breaks in real time instead of you discovering it alone in month five.
What you get
Support that
continues after
the call.
A weekly working session, clear instructions, and somewhere to take the question that comes up halfway through.
Twelve weekly 60-minute 1:1 calls
Working sessions, not just check-ins.
A written next-step list
After every call: what to build, what "done" looks like, and by when.
Support between calls
Send a question, a draft, or a screenshot of the thing that won’t work. Answers within 48 hours on weekdays.
My full AI prompt set
The same one I use in my own business and inside The Idea Investigation.
Recordings of every call
Rewatch instead of scribbling while we talk. I send each recording after the call so you can save your own copy. Prefer not to be recorded? Say so on any call, and I'll honor your request.
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01
02
03
04
05
Built around your expertise.
Built around your real life.
WHAT I DO AND WHAT YOU DO
I direct. You build.
That split is deliberate. On day 91, you need to run this without me, and you can’t if I made all of it.
My part
Your part
Explain what your page needs to say and why.
Write and build the page, with guidance.
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Help you structure and price your offer.
Create the offer and get ready to deliver it.
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Review what you made and explain how to fix it.
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Make the changes and keep moving.
If you want the business built for you, this isn’t it. I’d rather say so now than take your money.
What you don’t need
You can start
from where
you are.
An audience
We work on reaching your first potential customers on purpose.
Tech skills
If you can use email and a browser, you can learn the tools I’ll point you toward.
Writing talent
I’ll show you what to say. Plain sentences beat clever ones anyway.
Full-time hours
This is built for a life that has other things in it. You work between calls.
Or a perfect stretch of health.
I’ve built my own business through recovery, surgery, and months when I couldn’t sit up. If your energy crashes, tell me before the call and we cut that week’s build down to something you can finish in half an hour.
If you need to stop entirely, you get one pause week per month, three across the program, and your end date moves with it.
BEFORE YOU BOOK
Is this your next step?
This is for you if…
Your idea has been tested and the evidence said BUILD or MODIFY.
You have room in your life to build this, and you are willing to protect it.
You want to be told what to do next, and then you’ll do it.
Start somewhere else if…
You’re still choosing between three ideas. The AI Business Idea Finder comes first.
You want the business handed over finished.
You want to talk about it more than build it.
If you already have a business that isn't working
Maybe you launched, got a few sales or none, and can't tell what's wrong. You can start Build It Right directly, without going through The Idea Investigation first.
When you book your fit call, you'll answer five short questions, including a link to what you've built. I look at everything before we talk, so the call goes straight to where your business is likely breaking down.
If we work together, the first week goes to confirming what's broken and deciding what to fix first. Then we fix it in that order.
If it looks like the idea itself might be the problem, I'll say so on the call, before you pay anything, and point you to The Idea Investigation instead.
ALREADY RUNNING A BUSINESS
2
CLIENTS AT A TIME
Your business
isn’t the generic one.
WHY 1:1
Your health, your money, your hours, your country, and your history all change what you should build and in what order.
A course can't see any of that. I can, every week, for twelve weeks.
I build the 90 days around what you can actually give it.
Some women come in with open mornings. Some have a job, a parent to care for, and three good hours on a Sunday. We set your pace in week one, based on your real life, and we adjust when your life changes. The plan bends. The ninety days don't.
I take two clients at a time. Weekly calls plus 48-hour answers for more than two is a promise I couldn't keep on a low-energy week. I'd rather run a waitlist than break one.
WHY ME
I needed this
to work on my
worst week, too.
I spent over two decades in the United States, most of it in the Washington, DC area, where I taught Bulgarian to American diplomats for the State Department and worked in business analysis, finding the real problem before anyone started building solutions.
In August 2025, I lost my job and my health insurance, after years of chronic illness that left me in bed, using a wheelchair or a walker on the days I could move. By December, I was back in Bulgaria. In May, I had surgery in Türkiye, and spent the summer recovering.
I built this business through all of it. On five-hour weeks. On days I couldn’t sit upright for long. Every system I’ll hand you exists because I needed it to work on my worst week, not my best one.
“I’m going to tell you what to build next.”
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Dani
Founder of Glow & Grow Anyway
23 years in the United States.
Now building from Sofia, Bulgaria.
What 90 days is worth
Knowing which pieces matter
changes how you build
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It took me a year and a half to figure this out with nobody to ask.
Not because the information is hidden but because it's everywhere, and most of it contradicts the rest of it, and none of it is written for a woman in midlife rebuilding with limited energy and no safety net. I built things in the wrong order. I paid for tools I didn't need. I spent weeks on a website before I knew what I was selling, then I had to rebuild it at least three times. And I did all that with AI helping me. AI will answer any question you ask it. But it won't tell you that you're asking the wrong ones.
Eighteen months is what's in the 90 days. You're not paying for information. You're paying to skip the detours.
The investment
Choose how you pay
The same 90 days of individual guidance with either option.
Pay in full · Founding rate
A THREE-MONTH PAYMENT PLAN
$1,790
$890
Today, then $550 on day 30 and $550 on day 60.
One payment. Pay $200 less than the plan.
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Going to $2,990 once the first two clients are through.
$1,990 total. All three payments are owed.
Read the payment and cancellation terms
All three payments are owed. The plan splits the cost. It doesn’t shorten the program or let you leave after one month. Starting it commits you to the full $1,990.
Each payment is due before that month’s work begins. If it hasn’t landed, calls, answers, and feedback pause. We pick back up when it clears, and missed weeks come out of your 90 days.
Cancel at least 48 hours before your first call for a full refund. After that, no refunds on either option, apart from your legal right to cancel if you live in the EU, EEA, or UK. Your slot is one of two and is reserved for you.
If an $890 first payment is a strain, take The Idea Stress Test Workshop instead, and come back when you can. This isn’t a purchase to stretch for.
30 minutes. We'll work out whether this fits us both, and which payment option makes sense for you.
IF YOU STOP DOING THE WORK
Life happens.
Tell me.
Two weeks of no building and no contact and I’ll pause the program rather than burn the calls on updates about why nothing happened. Remaining calls stay yours and can be used within six months. No refund, no hard feelings.
What waiting costs
An unbuilt business
has a perfect
track record.
Waiting feels safe because nothing fails while it’s still in your head. The price is another year nearly finished and never launched, while your market shifts, and the evidence you gathered goes stale. You already know how fast a year goes by.
How to start
A conversation comes first
03
02
01
30 minutes · A conversation about whether this fits
Book a 30-minute fit call.
I’ll tell you straight whether you’re ready or whether you need the Investigation first.
Pick your start date.
If it’s a yes, you pay and we agree on when your 90 days begin.
Put week one on the calendar.
We begin with where you are and the first piece you need to build.
Questions, answered.
A FEW THINGS YOU MIGHT BE WONDERING
You’ve tested the idea.
Let’s talk about building it.
Bring your evidence and your questions.
We’ll work out whether this is your next step.
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